In this episode, Joel Leong, Co-founder of ShopBack, shares his experience of leveraging partnerships to create a unique business model and rapidly diversifying across APAC markets. 

Joel and his co-founder conceived of the ShopBack idea in 2014 to help both merchants to overcome marketing challenges and customers to make smarter shopping decisions. Joel shares with growth expert, Dr. Alison Eyring, his philosophy of bringing in leaders who are better than themselves, and setting stretch goals to drive creative solutions and continuous business growth. He also describes the balance between using data and relationships to make decisions and having the humility to learn from the best practices of others. 

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